In the 9th episode of the Surfing Historian podcast, Dr Ana Manero and Dr Javier Leon (from the University of the Sunshine Coast) discuss the importance of surfing economics and its application to understand the value of the Noosa World Surf Reserve, in southern Queensland, Australia. In 2020, Noosa in south-east Queensland, Australia, was recognized as the 10th World Surfing Reserve by Save the Waves Coalition.